These are rustic, slow-growing turkeys with strong legs. Whereas the plumage used to be bronze-colored, it has become white in recent years. Label Rouge turkeys are exclusively found in France.
They are raised in small barns of no more than 400 m², with a maximum stocking density of 6.25 turkeys per m². Each barn has an outdoor area of at least 6 m² per turkey. This land must be vegetated, with trees or shrubs providing shade. The feed is 100% plant-based, consisting of at least 70% grains, supplemented with natural vitamins and minerals.
The minimum slaughter age is 98 days for hens and 126 days for males. Like other turkeys, Label Rouge turkeys are processed and sold in portions.